Life Coaching Gets A Plug On The Today Show

Andrea Lee has a post on her blog about a segment this morning on The Today Show in which they included Life Coaching in their list of Great Gifts For Every Budget.

This can only mean great news for those of us who are Life Coaches. Andrea has some ideas about how we can leverage the probably spike in interest in coaching from this show.

Here’s what it says about coaching over at MSNBC:

Life coach:
Lately, everyone has a life coach — or a business coach, financial coach, relationship coach..  They too come in a wide array of prices.

  • High: Real life coach: The average fee for individual life coaching is approximately $100, according to the International Coach Federation. The recommendation is to buy a month of coaching, consisting of about three or four one-hour sessions. The ICF web site,, offers a free searchable directory of its members with information to match you up with the appropriate coach to meet your needs.
  • Low: If what you just need are some coaching pointers. Life coach in a box: $19.  Designed by Carol Stanton. Forty-eight cards on spirituality, work, relationships, finances, recreation and health. Available at

My only issue with the list of gifts is that the price point strikes me as a bit low for an average. But I guess I’ll have to trust the ICF on this one!

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      5 Responses to “Life Coaching Gets A Plug On The Today Show”

      1. Aaron Potts on December 14th, 2006 3:21 pm

        I have considered getting into Life Coaching in the past, and when you see $100 per session, the money-magnet inside of some people is probably going haywire! 🙂

        For me, I value the time and travel freedom that providing internet services provides, although I haven’t ruled out getting some “formal” education in the life coaching arena, just to have it.

        I LOVE the fact that the industry is getting a boost, though, because it is all part of the our society starting to realize that deliberate creation is a more powerful standpoint than just sitting down and watching life go by.

      2. Edward Mills on December 14th, 2006 4:30 pm

        Hi Aaron
        Great points. It’s been a while since I’ve charged $100 an hour, so it’s easy for me to forget that a lot of people will look at that and say “Yeah Baby!”

        You talk about time and travel freedom as if those are not part of coaching. They are. You can coach from wherever you want and choose to do as much or as little as you want.

        And you’re absolutely right that anything that brings the idea of Deliberate Creation – and it’s all Deliberate Creation – into the mainstream is positive.


      3. Mind Mart on December 16th, 2006 9:52 pm

        I so miss ‘Starting Over’. It was the best thing on TV and introduced me to the concept of a life coach.

      4. Edward Mills on December 17th, 2006 6:31 am

        Richard: I heard great things about Starting Over, but I never actually saw the show. But what a great idea, and what a great way to expose coaching to a wider audience.

      5. Shama Hyder on April 8th, 2007 11:31 am

        Hey Ed,

        Thanks for bringing this to my attention! $100 is quite low for the average session I think. I am glad the coaching industry is getting more exposure. = )

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