The Cash Injection Begins

I’m on Day 3 of the 7-Day Business Turnaround program. Today I begin work on the Cash Injection for my business. The goal is to generate enough income in the next 4-days to cover two-months of operating expenses. This cash creates the “breathing room” needed to focus on the future growth of my business.

The biggest “aha” for me in today’s lesson has been recognizing that, in addition to my existing products and events, I have a huge amount of high-quality material that can be quickly turned into products.

Over the past 3-years I have recorded virtually all of my classes, teleclasses and group meetings. So I have, literally, hundreds of hours of recordings just sitting around waiting to be put to use!

Recordings from the early days, on microcassette, will need to be transcribed and turned into ebooks and articles. But for the past 2-years I’ve recorded my live events using a high-quality digital recorder. Those recordings could be edited and turned into downloadable and/or physical recordings. They can also be transcribed for article and ebook creation.

As a coach, I should not be surprised. But I’m still amazed at how a simple reframing through the catalyst of an outside perspective can point out what “should have” been obvious.

Now it’s back to the Day 3 lesson. And when I’m done with the lesson, there are some juicy sounding bonuses to explore!

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      3 Responses to “The Cash Injection Begins”

      1. Maria Palma on July 9th, 2007 1:16 am

        Edward,

        I had a similar “Aha” moment today when I realized that I was sitting on a pile of cash in the form of all the articles I’ve written over that past three years! The could certainly be turned into an ebook or two 😉 Thanks for the inspiration!

      2. Edward Mills on July 9th, 2007 12:22 pm

        Maria: You’re very welcome. Now comes the tough act of deciding where to begin!

      3. Evolving Times » And Now The REAL 7-Day Business Turnaround Begins on July 10th, 2007 6:30 am

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