If You’re A Writer You’ve Got To Read This

Blogging is great. But let’s be honest with each other: Most bloggers, myself included, would love to have a published book. I mean, we can call ourselves “authors” and there certainly is some truth to that. After all, we are “authoring” our blogs. We are publishing written content. But when you come down to it, most people apply the term “author” to someone who has written and published a book.

Even ebook “authors” have a hard time getting recognized as authors outside of the world of internet marketing. For the vast majority of people – yes even business people – the Internet and especially the blogosphere remains uncharted territory.

Want proof? When I was promoting a blogging course to my business networking group, I asked, by a show of hands, how many members knew what a blog was. You ready for this?

Out of 50 business people in that meeting, fewer than ten hands went up! I was amazed.
Now this was certainly not a statistically valid sample. But if it’s even close to the reality, it means that less than 20% of business owners know what a blog is. Which probably means that the percentage in the overall population is even lower than that.

And why is this important?

Because if you are just blogging or just writing ebooks, you are missing out on as much as 80% of your potential market. (Unless your target market is the internet marketing or blogging crowd). And not only that, you’re also missing out on the credibility that comes along with a published book. (Yes, I’m hearing this too!)

Now the reason I’m writing this today is because I just read something that shook the foundation of my business model. The ultra-refined, Cliffs Notes version of which is:

1. Use blog to build platform.
2. Use platform to attract publisher.
3. Use platform to market book.

What I just read blows that theory out of the water for a number of reasons. Here are just two of the key reasons:

  • Current technology makes it possible for anyone -yes ANYONE – to become a bestselling author.
  • The window of opportunity during which published authors will continue to receive increased credibility is closing. (Perhaps very quickly).

Rather than tell you more, I’d rather have you go read it for yourself. It’s a free report called Rise of The Author.

And by the way, you don’t have to be a blogger to benefit from this report. If you have ever wanted to write a book, this report could very well be the spark that lights the fire for you.

Download the free report here.